About Wemobile

WEMOBILE is an exploration of the struggles that women undertake in their daily commutes. Partners in Pakistan, Malaysia and the UK have come together to pool these stories and experiences to understand their problems and how they are currently being addressed. By collaborating with designers, we create mediums to illuminate these issues for stakeholders and policy makers driven to improve the transport experiences of women.

WEMOBILE addresses two of the UN’s Global Goals for Sustainable Development:

Goal 5
Achieve gender equality and
empower all women and girls
Goal 11
Make cities inclusive, safe,
resilient and sustainable

WEMOBILE addresses issues related to urbanization, wellbeing, equality and capacity building as defined by the Arts and Humanities Research Council (AHRC).

This project has been funded by the AHRC under the Research Networking Highlight for international Development, grant number AH/R00420X/1 until August 2019. It has been funded as a network project for the research team to acquire first-hand knowledge of the problems women experience in accessing transport and analysis the existing solutions and their effectiveness in Pakistan, Malaysia and the UK. It is a collaboration of organisations across 3 countries: Coventry University in the UK, DesignPak in Pakistan and the University of Malaya in Malaysia.

Why WeMobile

Women in Low-Medium Income Countries (LMICs) face countless obstacles that inhibit their freedom of movement. Cultural, social and economic barriers in these countries prevent their experiences from being shared and addressed. The lack of safe, secure and stress-free mobility severely limits social, economic and educational opportunities for women. Steps are being taken to address some of these problems, e.g. through women-only transportation, campaigns for zero tolerance of harassment and addressing the need to take the views of women (and other marginalised groups) in transport planning seriously. While this is a start, it is far from enough. Rather than adopting solutions from other countries, it is better to build culturally sensitive, local solutions from the ground up by heavily involving the local community to work together. To this end, our purpose is to provide a forum for knowledge exchange, training and cooperative working and learning. Our aims are:

Aim 1
To understand the mobility barriers faced by women in Malaysia and Pakistan, using Empathetic Design methods.
Aim 2
To Co-Design culturally sensitive solutions, policies and strategies to address these problems.
Aim 3
To consider the usefulness of EU sustainable urban mobility planning processes in increasing consultation and user engagement in the design of master plans
Aim 4
To Co-Design culturally sensitive solutions, policies and strategies to address these problems.

How to Contribute

Our Team

Get in Touch

United Kingdom

Professor Andree Woodcock
Faculty of Arts and Humanities
| m. +44-7974-984460 | e. A.Woodcock@coventry.ac.uk | skype. Andree,Woodcock |
Coventry University, Priory Street, Coventry, UK, CV1 5FB


|m. +92 331 437 10 15
|e. connect@designpakistan.co
503, Nasheman-e-Iqbal Society, Khayaban-e-Jinnah Road, Lahore,PK


Dr Yong Adilah Binti Shamsul Harumain
||T. +603-79676811 |e. adilah_shamsul@um.edu.my
Department of Urban and Regional Planning,Faculty of Built Environment,
University Malaya, 50603 Kuala Lumpur